If you are really interested in growing your business and staying competitive. Then you already know that brand awareness is vital in this matter. This is not rocket science. It works like this: the more people are aware of your brand, the more of your product or service you will sell.
Because it helps a wider audience to remember, understand, and become familiar with your branding and products, brand awareness is huge for most of the companies worldwide. And when it comes to increasing brand awareness, social media is the undisputed king of online marketing.
Why is social media marketing such an irreplaceable part of online marketing? The answer to that is pretty short and straightforward – because your target group is already there every day.
According to a report by Statista, the US has one of the most extraordinary social network penetration rates in the world. Over 70% of the population have a social media account. Just having a business Facebook fan page and Twitter account won’t get the job done anymore.
Today you need a deep understanding of how digital marketing channels work and a thorough social media strategy to launch a successful social media marketing campaign that will highlight your brand in a sea of brands.
You can do this in-house with your marketing team, or you can always reach out to some of the leading social marketing agencies to come up with a detailed plan for increasing your brand awareness.
How can you attract the attention of millions of potential customers on social media platforms? In this article, we have compiled a list of in-depth methods that will undoubtedly help you increase your brand awareness on social media.
1. Choose the right social media platform (s) for your business
Before we go into practical methods and strategies for increasing brand awareness through specific campaigns, it’s important to choose the right social media platforms for your business.
Since there are numerous social media platforms out there, the big challenge is identifying the right platforms to achieve your business goals.
Take some time to analyze the strengths and weaknesses of each platform, consider the demographics of their active user base, and select the right ones to help you build your brand with. Together with your team of highly qualified marketers, decide who can help you the most in building an active community of loyal customers.
The most popular social media platforms include: Instagram, YouTube, Facebook, LinkedIn, Twitter, Pinterest and Snapchat. As social media marketing platforms and trends evolve dramatically, there is always something new to be found in the digital world.
So, as we move into the second half of 2020, you can also consider using the emerging platforms like TikTok and Vero if they suit your needs. The ultimate goal of social media marketing is to find your customers and prospects and their preferred platform. So you can concentrate fully on the places where you spend most of your time.
Once you’ve figured out which platforms you want to build your brand image on, it’s time to focus on in-depth strategies that you will be implementing on your social media accounts.
2. Make an effort to provide quality content and engage with your audience
Always make an effort not to routinely share or republish the same content and message between platforms. It’s important to produce content specifically for the type of social media you use.
Instagram, for example, is about the high-quality graphics and the short, clever subtitles, which are accompanied by the latest fashion emojis. Twitter is a platform for short posts that are limited to a certain number of characters. While Facebook sees better engagement for longer posts with photos or videos in most cases.
Regardless of the platform you use, graphics always have a positive effect on just about any type of post. Facebook posts that are accompanied by pictures have a 2.3 times higher engagement rate than posts without pictures.
The most common types of content marketers use are images, videos, blogs, and live videos. Always keep this in mind when determining how you want to stand out from the competition and connect with your online audience.
3.Connect with influencers (and learn from them)
To increase brand awareness, connect with certain influencers with an audience similar to yours. They are the ones who complement your offerings well. Partnerships with influencers can vary in structure as they can involve sharing content, promotional offers, or developing a fee structure for partners.
Connect with influencers who make sense of your brand to see their work and learn from their posts. Track their discussions and watch engagement levels to determine what type of content is best for the audience.
4. Turn on Instagram and Facebook ads
By serving brand awareness social media ads, you can reach new audiences who may be more interested in your competitor’s brand. You can even target specific audiences based on attitudes and behaviors.
Instagram and Facebook are known as social media platforms where you can launch brand awareness campaigns that will increase your reach and recall.
A seasoned marketer knows how to target audiences based on categories like age, gender, interests, location, and even device. You can also create a “like” audience of people who have similarities with your competitor’s existing audience, so you can connect with those who are most likely to convert brands.
5. Post stuff regularly
An inconsistent schedule for posting on social media can ruin your branding efforts. If your business isn’t on social media regularly, your online audience will quickly forget you and your brand. If there aren’t any posts, your followers may even think you forgot about them completely. You would like to avoid these things.
If your marketing team can’t post regularly, you can always try using planning tools. Publish your posts at peak times when your followers are most active.
6. Give your brand a personality for brand awareness
The brand’s personality is an integral part of any social media marketing strategy. So develop your brand voice. Have a clear idea of what your brand should sound like. Then after determining your target audience, develop a brand personality that aligns with them.
When working with multiple audiences, try to establish a more uncompromising brand voice that can appeal to different types of potential customers. When trying to target different types of customers, consider using different social media channels to achieve your goals.