Scheduling Instagram is a huge time saver, and most social media professionals use it without thinking. In this case, create your posts in advance and use software to automatically publish them when you want them.
In the meantime, Instagram automation is less good, if not downright evil. The point is to pay bots to like or comment on random strangers’ posts to falsely bloat your analytics. Unsurprisingly, automation doesn’t keep its promises. Not only is this detrimental to your brand’s relationships with partners and audiences, but it’s also usually a scam.
Instagram has been very, very effective at fighting bots, spam, and fraud. The budget for shady activities these days is not only ineffective but also quite difficult. For example, in our recent automation experiment, the services that we were often discontinuing just … didn’t work.
On the positive side, there are plenty of legitimate tools out there that use automation to get off the hamster wheel on repetitive tasks. For inspiration, check out our list of white hat social media automation tools.
Best Practices for Scheduling Instagram Posts
When you’re ready to take the plunge and use your posting habits really efficiently, these tips will help you stay one step ahead of the game.
When the time comes, you’ll get a push notification on your phone reminding you to post on Instagram. Note that this is essentially the same process for scheduling your Instagram Stories (regardless of what type of account you have).
The process for posting looks something like this. The Hootsuite app does most of the work, but you have to open Instagram, add your caption, select your photo, and so on. Not hard brain work, but allow five minutes to double check that everything is fine.
Don’t schedule your posts too far in advance for Instagram Scheduling
If we have learned something in 2020, the world will change faster and faster.
When it comes to social media planning, climbing more than a week in advance can increase the risk of something going sideways. You don’t want to add a social media crisis to your brand by posting something deaf. When a crisis occurs, you may need to pause your booking calendar completely and use your social channels to communicate about a crisis.
Our advice: keep your finger on the pulse and stay nimble.
Don’t get spammed with Instagram scheduling
Yes, the wonder of Instagram planning means that you can now increase your number of posts without sacrificing quality. But should you
The short answer is “maybe”. The long answer is, “Maybe if you can maintain consistent quality at this rate over the long term.”
However, high engagement rates have more to do with consistency than frequency. Remember, the Instagram algorithm prioritizes good relationships: if your followers are engaging with your content, the algorithm will show them more of it.
Upload and organize your graphics in the Hootsuite content library
How do you organize your social media content? Dropbox, Google Drive? A couple of “Other Social” folders on your desktop?
Using a dedicated content library is better: there are tags, permissions, and a variety of metadata to help you find what you need when you need it.
Edit a lot for Instagram scheduling
No matter how busy you are, please take another look at this copy before it goes live.
And for large teams with lots of moving parts, an internal multi-level approval system is ideal to prevent a gaffe.
Analyze and adjust Instagram planning
The best part about planning Instagram posts is that it gives you more time to take a look at the bigger picture. What do you earn? What falls flat Maybe you could even do a few A / B tests and think about it. Choose your preferred Instagram analytics tool and go.