Google Webmasters will be renamed as “Google Search Central”.

Google Search Central is the new Google Webmaster after a branding change that also includes a new buddy for Googlebot.

In a blog post explaining the change, Google says the term “webmaster” is phasing out because it is out of date and is no longer used.

“A user experience study we conducted showed that only a few web professionals identify themselves as webmasters. They tend to call themselves Search Engine Optimizers (SEO), online marketers, bloggers, web developers or website owners, but very few “webmasters”.

Google “Search Central” more appropriately represents the content published under the “Webmaster Central” channels. The name change applies to the Webmaster Central blog and its social media accounts.

I’m assuming the change will also apply to YouTube, which means that John Mueller’s webmaster Central hangouts will soon become Search Central hangouts.


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The focus of the content published under the name “Search Central” should continue to help SEOs and website owners improve the visibility of their website in Google search results.

“We’ll continue to create content for anyone who wants their sites to show up in Google Search, whether you’re just starting out with SEO or a seasoned web pro.”

Here are some more changes that will be made when the Search Center name releases in a few days.

Consolidation of Google Blogs

Google consolidates its blogs and help documentation on one website.

All help documentation about how Google Search works, crawling and indexing, search guidelines, and other search-related topics is being moved to the new Google Search Central website.


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Google is also moving the main Webmaster Central blog and 13 other localized blogs to the new website.

In the future, all archived and new blog posts will be displayed on

Those who follow Google’s blog updates don’t need to take any action to keep receiving them. Google will redirect current RSS and email subscribers to the new blog URL.

Web professionals should benefit from these changes in the following ways:

  • Further discovery of related content (help documentation, localized blogs, event information on a website)
  • Easier to switch between languages ​​(the localized blog URL no longer needs to be found)
  • With a better platform, Google can manage content, localize blog posts more easily, and format posts consistently

Googlebot mascot gets a side kick

The Googlebot mascot now appears with a web crawler – a spider robot.

Google Webmasters is called

The sidekick has yet to be named and Google is currently looking for suggestions.

“When we first met this curious animal, we asked ourselves, ‘Is it really a spider? “After some observation, we found that this spider-bot hybrid can jump great distances and sees best when surrounded by green light.

We believe that Googlebot’s new best friend is a phidippus spider, although it appears to have bot-like properties too. “


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All of these changes will be rolled out in the coming days. Time will tell how long it takes SEOs to get used to saying “Search Central” instead of “Webmaster Central”.

Source: Google

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