TikTok is on track to have a billion active users this year. It offers many opportunities for incredible growth, if you use its potential properly. There are currently 852 million active users worldwide and more than 1.5 billion application downloads showing its importance to all types of people, from the young generation to marketers.
More and more companies and brands began to include TikTok in their marketing plan for easy growth among millions of viewers. When TikTok came out it was just an application to give lip-sync video to keep people entertained. However, it Msp-panel became an excellent place for marketers to grow their business by reaching their target audiences.
TikTok has energetic users to grow your business and build a loyal community for your brand. Take this opportunity to make heavy purchases and drive TikTok users to your website. Here are some valuable tips to drive more traffic to your company website and increase conversions for your product.
#1. Know the audience that is showing interest in your brand
TikTok is an engaging social media application that appeals to a diverse audience. However, not all TikTok users will have an interest in your business, and suddenly reaching huge audiences is a tedious process. Instead, speak to people who are interested in your company. A great way to increase your followers also depends on targeting your audiences based on their interests and needs.
Also, track your competitors’ performance to generate ideas and make the content viral to improve your brand reach. Revamp your approach by capturing the perspective of competitors ‘content to get their followers’ attention to your content.
Design content according to your target groups. For example, if your audience is between 18 and 25 years old, provide fun and entertaining videos by incorporating your business goals into your content. Knowing the audience interest is a quick way to get followers to your page.
# 2. Include a link to your bio
The first impression of TikTok users is your bio information. Make your content enjoyable to get your videos on the “For You” page. The FYP is like the news feed on other social media, and the TikTok algorithm will only push your video to FYP if it’s engaging and interesting. When people see your engaging post, viewers will see your profile first. If the information in your bio is engaging and relevant, the visitor will definitely become your followers.
The main factor required to increase your website traffic through social media is the provision of the link to your website. TikTok also helps with embedding your link by providing options in the bio. Some accounts have mandatory options for integrating TikTok, others do not. So, follow the points below to paste the link:
- On your profile page, click the three dots in the right corner.
- Select the option “Join TikTok Tester” and log in to the new window with your email address.
- After completing the above steps, you will automatically receive an update.
- Go to the Play Store and update your TikTok application for an option to include links.
# 3. Gain audience engagement
TikTok is entirely a visual medium that makes it easy for you to promote your brand with audience engagement. Use your unique and exciting content to Views on TikTok. receive by attracting a new audience’s attention. Include subtitles in a way that encourages engagement with your followers. The three best ways to gain brand engagement are:
- Like for your content
- Increase the proportions of your content if it is interesting
- Show your online presence by interacting with the audience.
Increase your brand’s popularity by getting your audience to take the actions above. For example, instead of copying content ideas from others, use your creativity with trendy music to present your videos in front of your target groups.
# 4. Perform live to build trust
Come live on TikTok to bring the visual appearance of your product to your audience and build brand trust with a good relationship. Show your online presence with greater commitment to Improve the number of your followers on TikTok. The only criteria to go live on TikTok are more than 1000 followers. Gain potential followers and build authenticity for your company with your attractive and appealing content.
Since the live videos appear at the top of your followers’ feed with a notification, it becomes easy for people to discover your content.
- To run a live video, click on the “+” symbol in the middle of the tab menu.
- Select the live option available on the record button.
- Create a title for your live stream before showing off your uniqueness.
- Click the “Go live” option to start your Live.
If you want to attract more audience to your page, visually show your followers your product features and communicate the benefits with an experiment to increase trust. A great way to get potential followers and customers is to look at your product and the live feature will help you get there quickly.
# 5. Challenges at TikTok – an important factor
One of the compelling factors creating brand awareness among a wide variety of people is the TikTok challenges. Gain popularity for your brand and increase website traffic by either creating or participating in challenges. That way, you are more likely to get leads from potential people who are interested in your business.
Use your unique ideas and creativity to make challenges more exciting. As the competition on TikTok is higher for businesses, relevant and engaging content is essential in getting more people to your account.
Scroll down your For You page to learn about the trending topics and view some challenges for ideas on how to make your own challenge successful. There will be many challenges on the FYP and choose the hippest one to attract the audience. Make yourself unique to the challenges with creative ideas and attract your audience to visit your page and get traffic. Then when you have a certain number of followers, you can start your own challenge, get your followers to participate and get your brand known.
# 6. Upload videos at the perfect time
Increase your followers’ engagement and get your target audience’s attention by posting your content at the right time. Identify your audience’s presence on TikTok and post videos at that point to get more engagement with your videos. If you have a Pro account with TikTok, you can easily track your audience’s performance through an analytics tool. Find out the active time, location and interest of your audience and get a detailed report on the demographics of your audience to grow your account with active users.
Increase engagement with your audience on TikTok by posting your content at the best time. Some reports recommend that the correct time to post your content on TikTok is between 6:00 AM and 10:00 AM and 7:00 PM and 11:00 PM. Also, don’t forget to post content on weekend days as audience engagement is usually higher on Saturdays and Sundays.
# 7. Use TikTok ads as an investment
TikTok advertising helps attract more potential followers to your account and increase sales conversion for your product. Brand reach will be higher when you run TikTok ads for your business. There are different types of advertising options on TikTok, and some of them are:
In feed ads:
It is similar to Instagram ads that appear on TikTok’s FYP. The length of this display is 9 to 15 seconds. You can include a call-to-action button to increase sales and website traffic according to your business goal.
Brand takeover ads:
It’s a full-screen video ad that appears instantly as soon as you open your TikTok application. You can create the ad in either image, video, or GIF format that appears on FYP.
It’s also a full screen video like the branding ads, but the only difference is that this type of ad appears after 5 seconds when you open your TikTok app. It’s like a normal video with sounds and an autoplay option.
This type of ad allows you to customize your content by adding filters, stickers, etc. It easily attracts the audience’s attention with its appearance and attracts new followers to your account.
TikTok offers endless possibilities to grow your business with high users and get higher engagement for your brand. If you want to increase sales conversion quickly, use the ideas above to attract audiences to your page and use TikTok.
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