How important is an H1 tag for SEO?

Simply put, H1 header tags are important.

But it’s not just about making sure we use H1s on websites or even As we use them.

It’s actually about understanding what an H1 is (in modern definition) and how it fits into a page’s organization.

More importantly, you know how an H1 – and other header tags (H2, H3, H4, etc.) – fit into the overall user experience of this page and the entire website.

Technically, this main header tag doesn’t even have to be an H1.

Whether it’s an H1 tag or some other header tag, this main header is incredibly important.

Let me explain.

H1s are no longer what they used to be

H1s used to be systematic and standardized; but no longer, because search is smarter than ever and is getting smarter every day.

The idea of ​​using an H1 as the main category – a heading, if you will – hasn’t changed.

However, the role of this header is based more on the overall user experience of the page – and how it helps improve that experience – than on the keyword variations it contains and the order in which an H1 appears in the header hierarchy.


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This main heading does not have to be an H1, but the basics behind it Acting stay as H1.

The main header of a website, which could easily be an H1, should be an overarching, brief summary of the content of the page.

The rest of the page content should be conveniently below it on the page, likely in the form of sub-headings.

To better understand the importance of an H1 – and how to create perfect ones for your content – it is helpful to understand where H1s came from and how they evolved.

Because now its purpose is important, but its formality is not tied to rules or requirements.

What H1s used to be

There used to be some pretty simple requirements for H1s when it comes to SEO.

  • Include the most important keywords.
  • Don’t use more (or less) than one H1 per side.
  • Make sure that H1 is the first and largest text on a page.


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But Google made it clear that these are no longer the rules of the country.

Websites have evolved, as have the way they are presented, how they are crawled (by search engines) and how they are consumed (by people).

What H1s are now

Having multiple H1s is not a problem.

According to Google’s John Mueller in the video linked above, this is a pretty common trend on the web, especially with HTML5.

And how many H1s there are, or where they are lined up on the page, shouldn’t be considered if the heading structure of a particular page is the best and most organized way to present the content on that page.

“Your website will rank perfectly without H1 tags or with five H1 tags,” said Müller at the end of 2019.

We should always prefer user experience over keyword density or even header hierarchy.

(As some CMS use styling that may make other headers stand out more than the H1 for some design reason.)

And since having multiple H1s doesn’t negatively affect a page’s organic visibility, and neither does the lack of quality keywords (when it makes the most sense and still summarizes the content of the page), creating headers on a page shouldn’t do this without focusing too much on these elements being an H1 over an H2 or vice versa.

It’s all about making sure the content is organized in a practical and meaningful way.

Mueller listed three ways the Google system understands page headers and how they support a page.

They contain a page with:

  • An H1 heading.
  • Multiple H1 headings.
  • Designed text parts (without semantic HTML).

This obviously shows a lot of freedom in terms of page style and organization, as well as header tags in general.

And many websites are rewarded that use all three of the above layouts.

Header tags, including H1s, are also useful for accessibility.

Especially for the visually impaired website visitors who are unable to actually view the website and its design.

Software that helps users with disabilities consume websites reads the headers in the order in which they are displayed.

Hence, H1s are a huge part of a website that communicates with these users. However, multiple H1s do not affect the effectiveness of this site, even for the visually impaired.

Remember, it’s about the user experience.

10 out of 10 cases, a semantic structure that shows a clear organization of the content on the page will work in favor of this website in terms of manageability, digestibility and ultimately visibility.

Getting the most out of H1s & header tags

While it was said that H1s are not directly With organic rankings (i.e. keyword inclusion, multiple tags, etc.) it is impossible not to consider them an integral part of the overall optimization and therefore the presentation of any website.


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If headers can help make the contents of the page easier to understand, they can likely help search engines in similar ways.

And they do.

Think of your main header, which might be an H1, as an accurate summary of the page and its contents.

All of the other topics and categories on this page will likely appear under this main header as a subheading and will typically go into more detail on a topic in that main header.

Imagine the semantic structure of a page in a simple way:

  • Main header (could be an H1).
    • Subheading 1 (could be an H2).
    • Subheading 2 (could be another H2).
      • Secondary subheading 1 (could be an H3).
      • Secondary subheading 2 (could be an H3).
    • Subheading 3 (could be another H2).
      • Secondary subheading 1 (could be an H3).
      • Secondary subheading 2 (could be an H3).
      • Secondary subheading 3 (could be an H3).
    • Subheading 4 (could be another H2).
    • Subheading 5 (could be another H2).

Some content does not have many or no sub-headings.


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Some will have several.

Again, it’s about the content and the best way to present it to the audience.

Headers are more important than H1s

Headers can be H1s, but they don’t have to be.

The main heading of a page can or does not have to be an H1.

The main heading of a page should be an overarching topic / summary of the page and therefore likely to include target keywords as well.

But it’s not for a page’s SEO; It is for the website visitor and the experience they have on the website.

Remember: it’s not about SEO.

It’s about users.

Make the message clear and any page layout simple.

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