Welcome on board if you’re new to the world of Twitter!
Twitter is a great platform for businesses and creatives. It’s perfect for announcing company news, participating in trending conversations, developing your brand’s voice, and driving online traffic.
In this Twitter for Beginners Guide, let’s go through all of the basics – from setting up your profile to creating a killer content strategy that supports your goals.
Twitter for Beginners: 6 Steps to Success
- Set up your profile
- Learn the Twitter language
- Use the various content offers from Twitter
- Create a content strategy
- Build your Twitter community
- Analyze your performance
Step # 1: set up your profile
The first step in using Twitter as a beginner is to set up your profile. That way, people know who you are and what content to expect from you.
- One handle. Your Twitter handle is shown after the @ symbol and must be unique to your Twitter account. Number of characters: 15 max.
- A name. Your Twitter name is an interchangeable identifier that can be found above your handle in every tweet. Your name can be the same as your handle, a branded hashtag, tagline, etc. It’s up to you! Number of characters: 4 min – 50 max.
- A profile picture. Recommended dimensions for profile pictures are 400 × 400 pixels.
- A cover picture. Recommended dimensions for cover images are 1500 × 500 pixels.
- A short biography. A short but sweet description of who you are and what you are about. Number of characters: 160 max.
- A link to your website.
Your handle, profile picture, and cover photo all represent your brand, so it’s important that they are high-resolution and accurately reflect who you are.
Likewise, your bio is your first opportunity to tell your brand’s story, so use it to your advantage.
If you’re a business, your company name could be your Twitter handle and name, and your logo could be your profile picture.
If you are an influencer or content creator, you can choose a portrait photo or a high quality photo of yourself – depending on what best represents your identity as a personal brand.
Tabitha Brown‘s profile shows who she is, with brand photos and a short but descriptive bio.
Scheduling tool for Msp-panel allows you to plan and schedule multimedia Twitter posts in advance – get started now for free!
step # 2: learn the language
Retweets, quote tweets, mentions … these are all terms that you need to familiarize yourself with in order to be successful on the platform.
Understanding certain Twitter features and the way Twitter users talk will help you better engage and create content for the platform.
Do you need a refresher on our Twitter language? Take a look at our glossary. 🤓 https://t.co/TRtzpnwBFZ
– Twitter support (@TwitterSupport) May 11, 2018
Here are a few top-level terms to learn:
- hashtag: Any word / phrase immediately preceded by the # symbol (i.e., #LaterCon). If you click on a hashtag, you’ll see all tweets that contain the same keyword.
- Mention: Mentioning other accounts in your tweet by adding their handle is called a “mention”. You can also see all the tweets that you have in your. mention Notifications Section.
- Retweet: This allows you to share tweets from other accounts with your followers. You can retweet other accounts to share messages, resources, or other valuable content. You can also retweet your own tweets to reappear an older tweet.
- Quote tweet: If you want to retweet something but also want to add comments, Quote Tweeting is your first choice.
- Thread: A series of related tweets from one account that you can use to provide additional information or updates on existing tweets.
- Like: An alternative to retweeting a tweet is like it. Likes are a great way to show your followers appreciation. You can view all the tweets you liked by clicking the “Like” tab on your profile page.
TIP: For more definitions, see Twitter’s glossary. It’s easy to follow and will help any beginner get themselves up to speed.
Step # 3: Make Use of Twitter’s Different Content Formats
While Twitter was originally used to share plain text messages, you can now add visuals to make your tweets stand out.
Actually tweets with GIFs Get 55% more engagement than those without.
When composing a tweet, you have the option to add a photo, video, or GIF:
You can even Add polls to your Tweets, which can be a fun way to increase engagement from your followers.
LEGO uses surveys to interact (and inform) with her community:
⏰ Quiz time! ⏰ The elements used to decorate LEGO DOTS are called … #LEGOMastersFOX
– LEGO (@LEGO_Group) June 23, 2021
More recently, Twitter started testing a Voice tweets -Function that allows users to post audio messages.
This allows creators and public figures to further enhance their personalities and create a human connection with their audiences.
And with that Clubhouse inspired Function, Twitter Spaces, allows you to host podcast-like conversations with followers and like-minded people in your niche.
now anyone with 600 or more followers can host a space.
Based on our findings, these accounts are likely to have a good hosting experience due to their existing audience. Before we give anyone a chance to create a space, let’s focus on a few things. 🧵
– Spaces (@TwitterSpaces) May 3, 2021
When developing content for Twitter, it’s important to think not only about what you want to say, but also how you want to say it.
Step # 4: Create a Content Strategy
Now that you understand the basics of Twitter, what’s next?
Set goals and develop a content strategy. Before you start creating and posting tweets, it is important to consider what you are using Twitter for.
Some goals can be:
- Increase website traffic by 10% MOM
- Increase your followers by 15% MOM
- Increase engagement by 25% year-over-year and develop an engaged community
- Incorporate your brand into 5 relevant, up-to-date conversations per month
Develop depending on the niche Content pillars helps you determine the type of content you create on Twitter.
For example, Skylar Marshai is a social media and brand strategist whose content pillars include brand strategy, entrepreneurship as well as millennial and Gen-Z culture.
I left my 9-5 three weeks ago and have already hired two clients who pay me 3 times my salary. God said, “Bigger”.
– Skylar Marshai (@SkylarMarshai) June 21, 2021
Are you ready to create effective pillars of content? look at that Video workshop with Christina Galbato to create a stress-free content calendar:
Step # 5: Build Your Twitter Community
Once you are comfortable with Twitter, you can follow other users, create tweets, and participate in trending conversations.
Here are a few key things to keep in mind when building your community on Twitter:
1. Research relevant people in your industry or niche
Do a Twitter search of industry hashtags to see who is talking on topics that interest you.
For example, if you’re a graphic designer, search for the hashtag “#GraphicDesign” to find people and communities who are also talking about graphic design on Twitter and connect with them!
2. Look out for competitors in your field
Make a list of the people you refer to as “competitors” and see what they are doing on the platform.
You don’t have to follow suit, but it’s nice to see how similar companies and creators are using the platform.
As a start, @TwitterMktg does a great job of highlighting brands and content ideas that are successful on the platform.
The folks on Twitter are planning more big life moments in 2021. Here’s why. https://t.co/pPlFfI4UC2
– Twitter marketing (@TwitterMktg) May 19, 2021
3. Create engaging content
The key to being successful on Twitter is having a conversation and building a community.
Create tweets that spark interest – whether you’re using GIFs to show your personality, polls to collect feedback, or regularly sharing interesting articles or blog posts.
For more tips on building a community, see How to get followers on Twitter.
Step # 6: analyze your performance
Once you start using Twitter on a regular basis, it is important to keep an eye on performance.
You can use Twitter’s analytics tool to track follower growth, top performing tweets, impressions, engagement, your best follower of the month and more.
Later analyzes is also useful for keeping track of your Twitter, Instagram, and Pinterest analytics on a single platform (rather than using each platform’s native analytics tools).
With Later, you can monitor trends in your channel’s overall performance, measure weekly and monthly growth, and find out which of your tweets are generating the most engagement.
Once you get a feel for what works and what doesn’t, you can create content that will resonate better with your target audience.
Time-saving tip: schedule tweets in advance with Msp-panel
FYI: you can Schedule photos and videos on Twitter with Later – It’s a breeze to plan your tweets in advance.
Ultimately, conversation and creativity are the keys to getting started on Twitter as a beginner.
Learn the jargon, brainstorm your goals, create content, experiment with different formats, analyze your performance, update if necessary, and watch your community grow.
Are you ready to improve your Twitter planning and scheduling? with Msp-panel, you can schedule, schedule and monitor Tweets from one easy-to-use platform!