If we were to make a list of “years the world changed”, 2020 would definitely be up there.
In just a few months, businesses and consumers alike have been walking towards the digital landscape, changing shopping habits and processes in the blink of an eye.
If that sounds like an exaggeration, consider the following:
At the beginning of 2020, only about 4% of workers in the US were remote controlled.
During COVID-19, that number rose to 77%. PwC assumes that around 55% of employees will continue to stay away at least part-time.
McKinsey also suggests that “flying to the Internet” is more than just a response to the lockdown. It’s a new way of interacting with brands and it’s here to stay.
Remote working and digital operations are now the new norm, two things that many companies find difficult to adjust. But growing in that direction is already proving critical if you are hoping for a chance of survival.
From the online positioning of your brand to the digitization of your processes, you have done your work for yourself. You need the right tools as well as the right people with the right expertise.
Here’s why and how platforms like Fiverr Business can help.
Why SEO is more important than ever
Do you remember all those internet gurus who once said “SEO is dead”? Boy, it turns out it’s you dead not correct!
SEO will be dead when search engines are dead, and if something becomes more central to our lives right now, it is Google.
In 2020, due to many events, we saw a huge shift towards digital business.
Google, which handles 92% of all search traffic, reportedly performed an average of 3.5 billion searches per day (or 1.25 trillion searches per year) as of April 2020. Fast forward to September 2020, and that number had doubled – we rounded the year with an estimated 2.5 trillion searches.
What are all these eyeballs looking for on Google?
Your company – and its content.
Why Content Strategy & SEO Strategy are Business strategy
Content – your blogs, web pages, and even lead magnets like your e-books – have long had a reputation for being busy. This is how companies have treated it for many years: endless Lists of topics, keywords and editorial calendars … and all for what again?
Well, because everyone did.
And while all is The fact that people turn to Google for answers in the first place means that content is your key to getting discovered. Without it, you have no hope of surviving this new digital reality.
The statistics don’t lie.
- More chances to be found. Brands with a blog have 434% more pages indexed on Google than brands without one.
- More reasons for others to connect with you (and increase traffic). Brands that blog regularly get 97% more backlinks than brands without.
- More consumers a reason to buy from you. Brands that post 16 or more blogs each month generate 5x more leads.
In short, blogs mean more spots on Google, more people talking about you, and more leads. Your content will help you get found in the search engines, but you still need to help the search engine find it.
That is the role of SEO.
If you still think that SEO is all about creating keyword-filled pages, you are roughly 15 years back.
Nowadays search engine optimization and content creation are very closely related. In fact, good SEO strategies emphasize branding – and you can only build a brand by developing a reputation for posting quality, authoritative, and trustworthy content that positions you as experts in a field.
Do you see where this is going?
In this new era where everything is moving digitally, you need to be strategic about content to position yourself as the authoritative answer your target audience is looking for on Google.
If it helps, imagine it this way: With your optimized web content, you put yourself in the direct digital path of your customers. You have to do this now because …
You don’t have time to wait months to be discovered.
The fact that the daily search volume on Google doubled in just four months tells us that a new norm exists. If you have your content and search engine optimization up to date to attract those organic spots in the SERPs, you can take advantage of it.
But you have to do it now. Not another year. Not even in another four months. That means nailing:
- The right keywords. You need to look for certain long tail, low competition keywords that your competitors have missed.
- The right content. Emphasize ultra-authoritative content right from the start to make a strong first impression.
- The right team. When you assemble the right team from the right team to your additional freelancers, you will get the tools and expertise you need.
Do you think this is too much work?
Imagine paying thousands of dollars each month for PPC ads just to get them all of your intercourse with them the moment you stop paying.
Now imagine creating a single, comprehensive pillar content around which the rest of your content is developed, which has topped the SERPs for two years – and how many leads that single piece can generate – without you having to do one Stir fingers.
This is the new normal that you must embrace. Find out how to do it.
This is how you get a seamless collaboration with a remote SEO provider
To take advantage of this new digital reality, new talent may need to be brought on board.
For many, this is an SEO provider that can steer your brand towards search engine visibility.
Before reaching out to this specialist, however, make sure you are ready to help seamlessly work with your remote SEO provider and the rest of your team.
Here are five ways to work seamlessly with a digital provider.