How to Write a Professional Bio (with Steps)

To write a professional biography is to reassure your prospects about your expertise. Often times, opportunities will visit your company website to learn more about employees. Their bios must meet certain criteria to reassure prospects.

Let them work with them too, especially if you work in a B2B services company where you sell your employees’ expertise. In this article, we are going to give you the essential elements of a successful professional biography.

Create an about page

Create an info page

The professional bio is usually highlighted on the page of a website. Despite popular opinion, this site remains one of the most visited in some areas.

When building their website, many customers question the relevance of adding the About page. It is believed that this is often due to the difficulty they must raise in order to benefit from it. In fact, many are more comfortable with the idea of ​​hiding behind their products and services.

Every time (or almost) some of the most compelling arguments to invite you to take this section of their website very seriously which will include their bio among other things.

The tone and length of your bio will vary depending on your niche. There is no predetermined rule about this. However, it should depict how you would like to be perceived by your audience or customers. What type of clientele are you targeting? Who is your target audience? These are the right questions to ask yourself before starting this dig.

Choose the right perspective

When deciding whether to write your bio in first or third person (he / she), the general rule is to consider the context in which it will be published. If your bio appears on a company page, it makes sense to use the third person. The same goes for conferences or most publications such as a book or catalog. Unless specifically requested, take these selves from your biography.

When writing a bio for your social media profile, it is best to use the first person who introduces themselves.

Start with your first and last name

Start with your first and last name

It may seem obvious, but it isn’t for everyone, especially those who don’t like putting themselves in the spotlight. You want to make sure visitors know who you are. If they can’t remember anything else, make sure they at least remember your name.

Because of this, it is a good idea that your first and last name are the first words in your professional bio. While your name is listed above this bio, this is a rare time when it is good to be redundant.

Promote your brand

What brand will your professional biography represent? Your brand or that of the company you work for? Make sure the brand you want to be associated with is mentioned in your bio from the start.

If you are a freelance writer, you may have a company name or personal alias to advertise to your clients. You may have started your own profession and want his name to be different from your real name. Don’t be afraid to keep it simple, but make your identity known.

Include your current location and activities

Whether you are the founder of your business, an employee, or a freelance writer, use the next few lines of your bio to describe your current role and activities there.

Don’t assume that your audience naturally knows what your job title entails. Take the time to explain your specialty and thoroughly list your primary responsibilities. Make yourself better known by painting a representative portrait of who you are during the day and what added value you offer in your niche.

Include at least one professional achievement

Just as a company announces the successes or products of its customers in the form of case studies, your professional biography should inform your customer base of what you have already achieved.

Why are you doing this job

A fundamental principle of marketing is to think that what matters to your customers is not what you sell, but why you sell it. By answering this question, your customers will get a better understanding of your motivations.

Here are some thoughts to answer it:

  • Why did you find your business?
  • What are you doing this job for
  • Why are you selling these products?
What are your values

What are your values?

Are you adding more depth to your professional bio by explaining what your values ​​are? It can be your values ​​or those of your company.

Your values ​​all support the decision making process related to your products and services. It is the guarantee of quality that invites customers to trust you. So it’s important to even briefly mention them.

A quick note about your privacy

Just describe who you are outside of work – you don’t have to write a novel. A few critical details will suffice.

This can include:

  • Your family
  • Your hometown or your current place of residence
  • The sports you do.
  • Your hobbies and interests
  • Your favorite music style
  • Inspirational journeys you’ve been on
  • Your current or past personal projects

People want to know more about who they are going to do business with. The need to connect with others is significant.

The more prominent you are about who you are, the more personable you will be with people who learn who you professionally are.

Add a touch of humor or a personal story

This is the unique spice that will make your bio a memorable read. End your professional bio with a good note, funny note, or story that will grab attention. Make sure the reader leaves your website with a pleasant impression of you. Get out of the box and surprise him. This can work to your advantage.

FAQ on writing a professional bio

Should I write a long biography?

The tone and length of your bio will vary depending on your niche. There is no predetermined rule about this.

Should I use the first or third person when writing a bio for my social media profile?

It is best to use the first person to introduce yourself.

As a freelance writer, what should I include at the beginning of my bio?

Whether you are the founder of your business, an employee, or a freelance writer, use the next few lines of your bio to describe your current role and activities there.

Can I include all of my business achievements in my bio?

Yes, your professional bio should let your client base know what you’ve accomplished so far.

Can I add a touch of humor to my bio?

Yes, end your professional bio with a good note, funny note, or story that will grab attention.

Conclusion on writing a professional biography

To conclude this article, we will explain the reasons why a write a professional biography is so important. If you think it’s just a bio and no one is going to read it anyway, you are wrong. A biography is far more important than you think; Hundreds of people read it. Whether on the company’s website, in a commercial presentation or on your LinkedIn profile.

A poorly written bio can put your customers off, while a bio based on the best practices above can convince your prospects to work with you by inspiring them with confidence. The business world is more a question of feeling than you think. It’s often the little things that can get the prospect to sign with you rather than your competitor. The corporate world needs a well-formulated format for almost everything. How to write a memo.

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