The Instagram shopping feature makes it easy for ecommerce websites to sell their products on Instagram. A user can access the personalized shopping screen by clicking on the “Shopping” tab. But first you need to log into the Discover tab on Instagram. Here you can choose the product you want from hundreds of ecommerce websites and purchase that product in seconds. With Instagram shopping, you can view hundreds of product types on your mobile device in seconds. You can also access pricing information, browse different models of the same product, and instantly buy the product you want. Instagram improves the IG Shopping app to harness the power of social media in marketing. Instagram, the largest platform for sharing visual content, is preparing to offer IG Shopping as an independent shopping app. Thanks to the Instagram Live Shopping feature, users can now pay through the application when shopping.
With this feature that allows users to shop without leaving the application, it is now possible to shop within seconds. Instagram Live Shopping also allows users to shop by saving payment information. With the new feature, brands don’t have to direct users to the website to buy products.
Instagram Live Shopping will change our online shopping habits. How can you use it for your business or brand? First, you need a Google Ads account to use this business feature. The higher the Google Ads quality of the ads that you run in the Instagram Live Shopping feature, the more prominent it is. To do this, you need to increase the Google Quality Scores. The Ad Quality Score affects the performance of Instagram ads. A high Quality Score means higher ad performance. Improving your Quality Score is so easy with just a few steps. The use of keywords is so important for higher quality scores. There is one point to note here. You can improve your Keyword Quality Score by targeting your keyword ad groups. Keep your keyword ad groups small.
Another important thing for visitors to your website is the landing page experience. You can rank higher in search results by optimizing your ads and landing pages. This can also help improve the quality of your ad. If you do all of these you can get a higher conversion rate. Another important aspect of your website is ad positions. By ensuring all of these steps, you can provide the best possible user experience for all users.
What can I do with Instagram Live Shopping?
Here are some tips we’ve selected that you can consider before coming up with a plan for Instagram Live Shopping.
Educate your audience
You can share your suggestions and reviews about it. You can also create product demos and answer questions from your audience. That way, you can help customers build confidence that it is the right product for them.
Use Instagram Live Shopping to showcase new products
With Instagram Live Shopping you can optimally direct real-time inquiries. You can also promote the best and latest about your brand with updates.
Collaborate with other content creators
You can partner with other developers and brands. In this way, thanks to the live streams, you can increase sales and demonstrate product collaborations. Instagram Live Shopping offers a raw and seamless experience. Thanks to this type of live broadcast, it becomes a different shopping experience. There’s more to this feature than just sharing a product on your feed or via Instagram Story. Use interactivity, intimacy and originality to make the Instagram Live Shopping feature even more special. Much more exciting to make a big announcement with the live broadcast.
Instagram Live Shopping FAQ
The use of Instagram Live Shopping is not paid for. But Instagram influencers can make money from this application.
First, go to your company’s Instagram profile and tap the icon.
Then select the setting option.
Tap the business area, then tap the shopping icon.
Select the product catalog that you want to link to your account.
Finally, select the Done option.
There are six ways to do this:
Selling products with Instagram shopping.
Creation of a new source of income through the purchasing function of the creators.
Creating an integrated online shop via Facebook shops.
Make money on Instagram from IGTV ads.
Get tips from Instagram Live Badges.
Make money with Instagram Live Shopping.
Before going live, you’ll need to add your products to the collection in order to view them. You have the right to add up to 30 products to the collection. You can’t add any more products once they go live. Therefore, choose your products carefully. If you add your products to the collection, you are now ready to go live.
Tap the camera in the top left corner of your screen. Select the Live option at the bottom of the screen. Tap the Shopping tab. Select the products from your collection that you want to highlight.
Go live now.
In short, Instagram Live Shopping
Instagram has taken important steps recently to harness the power of social media in the marketing industry. For this purpose, Instagram first released the shopping feature. Then Instagram released the live shopping feature. With these shopping applications, users can now complete their purchases immediately without leaving the application. With live shopping you can educate your target group and introduce new products. You can also collaborate with other content creators through Live Shopping. It is entirely up to you to be able to use the live shopping function more effectively. Do you have any questions about how to watch Instagram live? Find out by clicking the link.