Snapchat allows users to add music to Snaps

Snapchat is launching a new feature called “Sounds” that will allow users to add licensed music to their Snaps.

Although Snapchat pioneered the story format, it was one of the last to offer the ability to add music to photos and video clips.

TikTok, Instagram and Facebook already offer this function – now Snapchat is catching up.

Music can be added to Snaps before or after recording. The “robust” catalog includes emerging and established artists.

“Music makes video creation and communication more expressive and offers a personal way to recommend music to your closest friends. On average, more than 4 billion snaps are created every day. “

When users get a Snap with music added, they can swipe up to see the album art, song title, and artist name.

A “Play This Song” link is included so that users can listen to the entire song on streaming platforms such as Spotify, Apple Music, and SoundCloud.

To enable the recording of licensed music, Snapchat now has multi-year contracts with these large and independent labels:

  • Warner Music Group
  • Merlin
  • NMPA
  • Universal Music Publishing Group
  • Warner Chappell Music
  • cobalt
  • BMG Music Publishing

In the coming months, Snapchat plans to roll out a feature that will allow users to create their own sounds and add snaps.

This is another feature that TikTok users are already familiar with.

Sounds is exclusive to the iOS version of Snapchat and is now available worldwide.


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Business is booming at Snapchat

Snapchat is investing in new features at a time when the app is seeing record gains with new users.

According to the company’s latest earnings report, Snapchat added 11 million daily active users in the third quarter of 2020.

So far in 2020, Snapchat has added a total of 20 million active users per day. That means that over 50% of this year’s profits were made in the third quarter alone.

Now the total number of daily active users on Snapchat is 249 million.

That’s tens of millions more than Twitter, which reported 186 million monetizable daily active users in its earnings report for the second quarter.

In order to put these profits in perspective, Snapchat sought profits any new users between 2018 and 2019.

From Q3 2019 to Q3 2020, Snapchat gained nearly 40 million active users worldwide every day.

Snapchat allows users to add music to Snaps

What is driving this growth?

Snapchat credits several factors in its earnings report:

  • A revised Android app
  • Greater interest in original Discover content
  • Greater interest in Snapchat shows
  • AR lenses are going viral

Snapchat’s neglected Android app received a significant update last year that accelerated growth in markets where Android is the dominant operating system.

The company’s investment in original content is also paying off, as the total daily time users spend watching Snapchat shows has increased over 50% year over year.

AR (Augmented Reality) lenses are still very popular with people. Not just Snapchat users, but users across the web.


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Its latest hit, the “Anime” lens, was used over 3 billion times in the first week of its launch.

The lens allows users to take selfies and instantly transform themselves into an anime character.

Snapchat allows users to add music to Snaps

This particular lens went viral, which means that photos taken with the anime lens have been shared on other apps like Twitter, Facebook, and Instagram.


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In fact, Fast Company reported that the lens was a bigger hit on TikTok than it was on Snapchat.

Of course, since Snapchat is the only app that offers the anime lens, users had to download it in order to use the lens themselves.

Hence, the influence of AR lenses on the growth of new users cannot be overlooked.

As the number of new users increases, so does the company’s revenue. That said, we should keep investing in original content, new features, and fun lenses that we can share on the internet.


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