The social video platform TikTok recently started a new experiment that marks its entry into the social commerce space. The app is available to a select number of users and is testing a feature that allows users to add links to their bios and posts. These links lead the audience to products or services on different platforms.
TikTok in social commerce – how does the platform benefit from it?
As with some of the recorded videos that circulate online, the app allows users to purchase products featured in the videos directly without leaving the app. This action can prove to be an important step for TikTok in social commerce Place. Since influencers are already benefiting from this linking feature in most social apps, TikTok enters the competition late, but with an advantage.
TikTok recently hit one billion downloads on both the App Store and the Google Play Store. Looking at the global user base, India ranks first with 466.8 million downloads. That’s almost 31 percent of the total number of downloads. While Instagram, the other app that has linking options in its social posts and bios, has 376.2 million downloads.
This feature can be a lucrative addition to TikTok’s social commerce plans, as shoppable advertising is already available on its platform.
TikTok in Social Commerce – The Future
With apps like Instagram and TikTok in the social commerce space, the e-commerce market can experience an influential way to reach users directly. With more than two billion people expected to buy goods and services online by 2021, social media platforms will have a large market to develop over the months.
With the limited test update continuing in the US, the Asian market, especially India and China, could prove to be a gold mine if the feature goes global.
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