One of the fastest growing social media platforms, Instagram, was successful from the start as it attracted over a million users in the first few months after its launch. The founders, Kevin Systrom and Mike Krieger, first created a prototype app called Burbun which enabled people to check in to locations from their user account. After gaining a lot of popularity, they completely focused on making the app a platform for people to showcase their photography skills. This attracted a wide range of users as the point was not to get involved in political debates and share long text content, but to keep yourself short with photos, comment on and like them. It immediately became the # 1 photography app.
In 2019, Facebook’s own app went through a series of updates that helped it develop further, from which not only the users but also the brands / advertisers benefited. Here is a list of the five biggest Instagram updates from 2019:
Redesign of the “Explore” tab
Various new changes to the Explore tab have made the app more user-friendly and increased the engagement rate of various influencers. In addition to photos, users have a wide variety of options to choose from, including IGTV videos, shopping tabs, etc., categorized according to the niches they prefer. The tab is divided into categories like nature, food, decor, travel, style, etc. This gives creators and influencers a chance to be featured on the Explore tab and reach their target audience.
The Instagram team has created a page dedicated to small business owners showing off their inspiring success stories and greeting them. There is also a similar page called “CREATORS” that provides tips and insights to creators and influencers on how to create better content and increase engagement.
This update brings an in-app shopping experience to Instagram users. Here, creators and brands can add links to product images to direct them to a “Check out on Instagram” tab where they can buy the product. This is a convenient and engaging way to shop online, and a great update for brands as well as influencers.
This feature allows the user to create more personalized content that gives them control over viewership. Here the user can create a list of close friends and restrict their communication.
The year 2019 is considered to be the climax of the influencer marketing era. After research by the D.digital information world, the average cost of a sponsored photo increased 44 percent between 2018 and 2019. Since high user participation and engagement with influencers’ content help them gain an edge over the rest, the platform has different types of creation modes for. introduced polls, quizzes, questions, custom gifs, etc. These modes help the brand and influencers understand which content strategies work for their target audience.
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