YouTube Analytics now reports traffic sources

YouTube Analytics is being updated with a new report showing creators how viewers are finding their videos.

In the latest message to channel owners on the Creator Insider channel, the YouTube team explains how this new report makes data about traffic sources much clearer.

YouTube channel owners can find the new report on the Analytics tab in YouTube Studio.

The overview area now has a section titled, “How Viewers Found This Video.”

YouTube Analytics now reports traffic sources

In the example above, you can see the report listing the traffic source, the percentage of views generated by each traffic source, and the total number of viewers from each source.

Traffic sources included in the report are:

  • Notifications
  • Subscription feed
  • YouTube recommendations
  • Channel pages
  • Other

The YouTube team doesn’t explain what “Other” sources might be, but I suspect viewers will click a link to a video from the comments section of another video. Or other random placements like this one.


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Next to each traffic source is either a green arrow, a gray arrow or a hyphen.

If the report shows a green arrow pointing up, it means that the traffic source is performing better than usual based on the historical data for the channel.

A gray down arrow means that the traffic source is underperforming compared to the number of viewers normally generated by that source.

A bar indicator or no indicator at all means that YouTube doesn’t have enough historical data from that traffic source to determine whether performance is increasing or decreasing.

It is normal for viewers to find a video in different ways and in different places. Therefore, many different sources of traffic are often shown in this report.


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If a video is performing exceptionally well with a given traffic source, it may receive fewer views or impressions from others.

For example, if a lot of viewers see a video on their home page, they may get fewer impressions from other sources because users have already found it recommended.

This update is now available in YouTube Studio.

Another update: YouTube Audio Library

On the same news broadcast, the YouTube team announced the launch of another feature that is sure to make the creator’s life easier.

YouTube Studio gets its own audio library that contains a collection of thousands of free songs and sound effects that developers can edit into their videos.

YouTube Analytics now reports traffic sources

Not only does this make it easier to mix in additional audio, it practically ensures that the video doesn’t get a copyright strike for using licensed sounds.


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In addition, eligible creators can still fully monetize their videos when adding music and sound effects from the YouTube audio library.

This update is now also available in YouTube Studio.